ISLAMABAD: Pakistan Telecommunication Firm Restricted (PTCL) has launched its new Over-The-Prime (OTT) platform – SHOQ, to offer a superior and immersive viewing expertise to all information customers in Pakistan.

SHOQ hosts a wealthy repository of chosen content material that’s accessible to all, in keeping with PTCL’s imaginative and prescient of empowering digital transformation for all.

The brand new platform was launched at a particular occasion in Karachi, which was attended by President and Group CEO, PTCL and Ufone, Hatem Bamatraf, CEO, e& life, Khalifa Al Shamsi, CEO evision, Olivier Bramly; CEO and Co-founder, STARZPLAY, Maaz Sheikh, senior PTCL and Ufone officers, business leaders, showbiz celebrities, media representatives, and distinguished personalities from completely different backgrounds.

SHOQ is bridging the hole in entry to prime quality content material in Pakistan at reasonably priced costs by means of its collaboration with evision, the media and leisure division of e& life (a part of e&). The partnership will present PTCL and different information prospects with entry to media and leisure content material, blockbuster films and seasons from main Hollywood studios corresponding to Warner Bros, Paramount, twentieth Century FOX, amongst others. SHOQ will even host 100 most watched native and worldwide stay TV channels, Pakistani films and originals to cater to the leisure wants of the whole household.

Hatem Bamatraf, President and Group CEO, PTCL and Ufone, mentioned, “We’re delighted to introduce Pakistan’s largest OTT platform to offer premium leisure and information content material to all information customers. With the growing penetration of the web, Pakistan wanted a high-quality native OTT service, providing reasonably priced leisure that’s tailor-made to native tastes and preferences. SHOQ has what it takes to be the nation’s final leisure answer.”

“We’re happy to help the event of Pakistan’s largest OTT platform, powered by PTCL.”

Talking on the panel, e& life CEO Khalifa Al Shamsi mentioned, “We’re assured that this new service will add nice worth to the folks of Pakistan. e& will proceed to help the PTCL Group, particularly in its new chapter of making a digital future that empowers each individual in society to create progressive digital providers and faucet into new buyer segments, constructing success upon success.”

Olivier Bramly, CEO of evision, mentioned, “We’re delighted to be a part of the brand new chapter in Pakistan’s leisure revolution. evision is the most important media and content material aggregator within the MENA area, the place we’ve got at all times been an integral a part of our prospects’ lives. We stay up for working with PTCL, particularly in a market as massive as Pakistan, the place there may be an explosion in mass content material creation and streaming providers, bringing limitless alternatives to everybody.”

“We’re grateful to PTCL for giving us the chance to strengthen our presence and impression in Pakistan. STARZPLAY CEO and Co-founder, STARZPLAY, Maaz Sheikh mentioned in the course of the launch occasion. “STARZPLAY is a number one subscription video-on-demand service that streams hundreds of hit films, TV exhibits and different Pakistani and worldwide content material. By means of PTCL SHOQ, our service shall be accessible to all Pakistanis trying to take pleasure in streaming high quality media or leisure.”

SHOQ is a subscription-based streaming app that works on the BYOD mannequin (Deliver Your Personal Machine) and PTCL-provided TV dongles. Customers can benefit from the multi-screen providers from anywhere, anytime so long as they’ve web entry and a digital system, together with smartphones, tablets, laptops, Android Good TVs Android TV Packing containers, and so on.

Copyright Enterprise Recorder, 2023